Sunday, August 23, 2020

World War I, World War II Essay Example for Free

World War I, World War II Essay Mechanical advancement has assumed a huge job in most current twentieth century furnished clashes In both the incredible wars-World War I, World War II and in the resulting Cold War time ,innovation was utilized to improve and create weapons to earn military bit of leeway and turn the contention for a specific nation or individual front. Truth be told innovation has assisted with altering the way in which both the incredible wars were battled and in the end won. The virus war was in reality to a greater extent an international strategy practice than a real war. After the Second World War the new world request specified the polarization of the vast majority of the world into two coalitions the Capitalist Bloc headed by the United States and the Communist Bloc headed by the USSR. In spite of the fact that the virus war was never taken on as a military conflict the aggregation of weapons of decimation was a significant component of the international strategy strategies of both the USSR and the US. Referred to suitably as the weapons contest this strategy was a key factor that decided local strategic maneuver in the thirty to forty odd long stretches of the virus war. A portion of the weapons acquainted by different nations with secure military preferred position in the first and Second World War just as the virus war have been created and generally embraced to shape the military armory of most nations overall Today when we take a gander at furnished clash it is hard to envision a front line without automatic rifles, projectile and tanks. Be that as it may, preceding world war one most fights were battled with pikes, blades, rifles and guns. The utilization of innovation to grow new weapons to be utilized in struggle altered battle in World War One. Battle experienced a transformation from a fight battled by infantrymen on a fight ground to another model: channel fighting. This new style of fighting is inferable from innovative improvement that was occurring in the manufacturing plants of a modern Europe. The creative weapons that helped changed the course of the First World War can be basically ordered as follows: Machine firearms: Though automatic weapons were first evolved and utilized in the American Civil War to accomplish a staggering impact it was in World War One that the viability of these weapons arrived at another tallness. These weapons accomplished the ability to start up to 600 slugs per minute what might be compared to 250 men shooting projectiles with rifles and were named a weapon of mass pulverization. This was exceptionally advantageous to the armed forces sending the weapons since it expanded both adequacy and decreased the quantity of infantry men utilized in battle. These extra infantry could be prepared and conveyed in Ariel and maritime battle Artillery: The First World War set another standard in the quantity of guns utilized. At no other time were such a significant number of guns utilized in one war. German researchers were answerable for growing Big Bertha the deadliest gunnery of the time. This gun was so amazing it had the intensity to discharge into the core of Paris from a separation as distant 120 kilometers away. The researchers of the time didn't just chip away at improving the guns they additionally grew high-dangerous shells. Rather than utilizing the regular materials these shells utilized slim housings loaded up with small lead pellets. These shells were profoundly successful and mounted guns power murdered hundreds and thousands of men over the span of the war. The big guns was likewise used to explode the ground and render channel fighting inadequate as it distraught concealing underground in channels increasingly troublesome. Gas Warfare: the First World War acquainted mankind with the revulsions of gas fighting. Designed by the Germans gas projectiles were amazingly harmful and exceptionally compelling in clearing out contingents of aggressors. There were 3 primary sorts of gas fighting which was utilized in the First World War. The main kind of fighting utilized a tearing operator which was answerable for causing brief visual deficiency and brought about extraordinarily aggravating the nose and throat of the person in question. The second kind of Warfare utilized noxious gases, including chlorine, phosgene and diphosgene which were exceptionally poisonous and brought about practically unavoidable passing. Despite the fact that gas veils were utilized during the war to ensure against these gases they didn't end up being extremely compelling. The third sort of fighting utilized the most feared of every concoction weapon in World War I mustard gas. Mustard gas consumed the lungs and skin of the inhaler leaving them to pass on a moderate anguishing and amazingly difficult demise. A large number of troops had to kick the bucket a difficult passing because of the gas fighting utilized in the First World War. Tanks: Manufactured and sent during the First World War to help channel fighting the early tanks were close to mammoth squares of metal that could convey 1-2 individuals and went at 5 kilometers for every hour. The advantages of these early tanks were that they filled in as moving reinforcement vehicle that could stand assault rifle shoot and could move over uncovered wire and devastate the automatic rifle homes of the foe. Despite the fact that they despite everything required significant improvements the early form of the tank met with some achievement and made a changeless spot for itself in the contemporary front line. Planes: In the First World War planes were not outfitted and air battle didn't assume a functioning job in the war. Warplanes were created in 1914 and were utilized basically to watch foe troop developments offer help to ground troops and give data about mounted guns sending. The Germans specifically conveyed various airplanes to help their war endeavors including little scout planes to gigantic skimming airships considered Zeppelins that were utilized to convey bombs and toss them at the clueless foe. Maritime Units: Naval battle played a significant and noteworthy job in the First World War. Most of the contentions were battled adrift with the Allied forces expecting to arrange a bar of the Central Powers via ocean and the Central forces endeavoring to break this barricade. Technoloy was utilized to make and send war vessels that could convey weapons and take part in maritime fighting. While the British exceeded expectations at delivering and conveying Battleships the Germans built up the underlying form of a submarine which would assault these war vessels with covertness and speed and advantage from the component of shock by lowering itself in the water. Innovative fighting assumed a critical job in deciding the result of World War II. When the Second World War broke out in 1939 Scientists and specialists had just grown the greater part of the weapons that were at first sent in the First World War including tanks, and submarines and furthermore grew new innovation to suit another brand of fighting known as flying battle. The war significantly raised innovative advancement in many countries all through the world and when the war finished numerous countries discovered them possessing priceless mechanical information. This exploration and mechanical information at first did during the war to grow new weapons of mechanical fighting later lead to a few new sciences and improvements after the war finished like computer science and the creation of atomic vitality to give some examples some inventive weapons that characterized and described the course and result of the Second World War incorporate Air Bombs Torpedoes and Missiles. Air battle was probably the greatest technique utilized during the Second World War to bomb and take out adversary targets. Significant research was placed into creating ethereal â€Å"smart bombs† which could be moved to obliterate adversary targets. The German Military lead the turn of events and organization of these aeronautical weapons. A portion of the weapons created for air battle by Germany incorporate the Glide bombs which were the world’s first savvy bombs and the Fritz X hostile to transportation rocket, which was worked utilizing radio remote control. The German Military additionally created and sent the world’s first stream contender referred to as Messerschmitt 262 just as the principal fly plane called Arado 234 just as first operational military helicopters known as Flettner Fl 282 and the universes first rocket-fueled warrior (Messerschmitt 163) The war additionally saw the advancement of the universes first voyage rocket known as the Pulse stream fueled V-1 flying bomb just as the production of self managing weapons, for example, Torpedoes. Significant innovative work was additionally done on pointing gadgets for bombs, torpedoes, big guns and automatic rifles. Radar The advancement of computerized hardware was given a huge lift by war-related research one such significant innovation which was utilized to accumulate huge military bit of leeway during the Second World War was an instrument known as the radar. The UK and the US accomplished noticeable achievements in the turn of events and sending of these gadgets which were utilized to follow and devastate foe airplane, boats, submarines and transporters these gadgets end up being exceptionally valuable and very vital in helping the Allies win the different fights. After the war these radars were conveyed in different capacities with respect to policing, checking and administrative purposes in the regular citizen setting. Submarines and Air create Carriers Though submarines were at first sent during the First World War they created expanded capacity during the Second World War and helped change the substance of maritime battle. Another significant advancement which changed the way where maritime fights were battled was the creation of the world’s first plane carrying warship. These boats made it simple for military aircraft to dispatch ethereal assaults on foe warships and annihilate them. Nuclear Bomb: The broad research and the journey to grow new and risky weapons to propel the reason for the war lead to the organization of what came to be known as the Manhattan Project which was devoted to the undertaking of building up a nuclear bomb. Today the nuclear bomb remains the most significant military improvement of the Second World W

Friday, August 21, 2020

Cross Culture Management

Cross Culture Management Acquaintance Culture alludes with the arrangement of â€Å"shared perspectives, qualities, objectives and practices that describes a foundation, association or a group†. Culture shifts from district to locale, since individuals will in general hold various convictions, qualities and mentalities over the globe. In this way, culturally diverse administration alludes to the procedure through which individuals find out about â€Å"variations of culture, practices, and inclinations of an organization’s stakeholders†.Advertising We will compose a custom contextual analysis test on Cross Culture Management explicitly for you for just $16.05 $11/page Learn More The expansion in globalization and progression in innovation over the most recent two decades have made development open doors for worldwide enterprises. As rivalry increment in local markets, worldwide firms ordinarily join abroad markets so as to build their deals and pieces of the overall industry. Firms that w ork in remote markets (nations), generally serve clients with different social foundations. Also, global firms as a rule utilize people with differing social foundations. Overseeing representatives from various societies is a test since individuals will in general think, feel and act diversely in various societies. In addition, compelling correspondence is ordinarily hard to accomplish in an association with a multicultural workforce. In this manner, diverse administration endeavors to encourage the making of an authoritative culture that each worker can relate to. The idea of culturally diverse administration will be examined in this paper by breaking down the Home Furniture contextual analysis. Multifaceted Management Policy Home furniture is a global partnership working in Europe, Asia, India and America. The organization has received a polycentric way to deal with enlist its workers. A polycentric approach includes enrolling nationals of a remote nation to oversee the vast major ity of the activities of an auxiliary of a global partnership. Under this methodology, the auxiliary will in general be self-sufficient and builds up its own approaches. At Home Furniture, nationals of remote nations regularly hold midlevel the executives positions. An exile as a rule heads an auxiliary of the firm in the early years. The polycentric approach is useful to Home Furniture since it encourages execution of the firm’s deals and showcasing arrangements. Since Home Furniture’s auxiliaries build up their own promoting strategies, the organization thinks that its imperative to enroll local people who have sufficient market information. Be that as it may, the utilization of a polycentric approach has additionally made issues for the organization. Specifically, there are social clashes between the auxiliaries and the central station. For example, the base camp and the US auxiliary have various perspectives on cooperation. Settling such social clashes require the detailing of approaches that advance concordance between the auxiliaries and the headquarters.Advertising Looking for contextual investigation on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Additionally, social clashes can not be illuminated through a solitary approach. In this way, a multi-dimensional methodology ought to be received to improve agreement in a global organization. The new CEO of Home Furniture can consider the accompanying arrangements as she works and enroll staff in various nations. Given the self-ruling nature of Home furniture’s auxiliaries, the new CEO ought to reliably follow the polycentric approach in recruiting staff. Staff determination is principal while framing a multicultural workforce. The HR office must concentrate on choosing the opportune people to hold key situations with the organization. Consequently, it will be essential to distinguish the ideal qualities of the work force. For instance, the firm can concentrate on employing administrators who can endure social contrasts. The distinguished attributes ought to be utilized to screen every single potential representative during the choice procedure. Execution assessment should, for the most part, be guided by the company’s generally speaking human asset methodology. Be that as it may, the genuine presentation assessment procedure ought to be founded on neighborhood systems. The chiefs and the neighborhood staff should concede to satisfactory targets and the system for assessing execution. Exact examinations uncover that similarity and expenses are the principle determinants of compensation and advantages in global partnerships. The pay rates paid to the workers ought to be tantamount, both inside the firm and in the business. Also, the pay rates ought not strain the company’s incomes. A compensation and advantages approach that mirrors the desires for the nearby representatives is pro bably going to be acknowledged. In opposite, a compensation approach that depends on the desires for the central station is probably going to be dismissed since it may repudiate the neighborhood work laws, and the desires for worker's guilds. So as to advance congruity between the base camp and the auxiliaries, the new CEO ought to receive an open culture strategy. An open culture arrangement urges representatives to acknowledge and value their social contrasts. Detailing an open culture approach requires finding out about the way of life of representatives in different auxiliaries. This will support the CEO and the administration to distinguish the social practices that are esteemed by nearby representatives. Subsequently, it will be conceivable to adjust the organization’s technique to the neighborhood culture. For example, staff and associations in the US auxiliary had confidence in arranging hierarchical issues rather than a top-down way to deal with dynamic. In such circ umstances, the CEO ought to perceive the significance of dealings to US workers so as to abstain from conflicts.Advertising We will compose a custom contextual analysis test on Cross Culture Management explicitly for you for just $16.05 $11/page Learn More A powerful correspondence framework inside the association is central for the usage of an open culture approach. The standards of correspondence ought to be built up ahead of time to control connection among workers. As per Hofstede’s culture measurements, independence decides the degree to which representatives can interface and offer data about their societies. Nations with high independence scores are related with little attachment and relational association. Nations with a low independence scores, then again, are related with solid gathering union, regard for other people and steadfastness to the group. So as to advance union among representatives in nations with high independence scores, the New CEO ought to urge the a dministration to recognize achievements of neighborhood staff. Also, â€Å"debate and articulation of individual opinions† ought to be urged so as to advance comprehension among the representatives. Since impeccable concordance can not be accomplished in a multicultural association, for example, Home Furniture, the new CEO ought to receive a compromise strategy to help in tackling any contentions that may emerge between the neighborhood staff and the central command. The compromise approach should address the accompanying issues. To start with, there ought to be accord on how different clashes ought to be taken care of. Second, it must recognize the gatherings to be engaged with the goals procedure. For example, in China and Tunisia non-legislative associations are effectively engaged with employees’ issues such work conditions and compensation. In such nations, workers are probably going to acknowledge a compromise group that incorporates individuals from associations that battle for their privileges. Third, the neighborhood representatives and the administration at the central station ought to concur on the correspondence channel to be utilized when settling a contention. The chose specialized strategy ought to mirror the employees’ social make-up. Exact examinations revel that multifaceted competency can be upgraded through viable representative preparing and advancement. Such preparing programs help in making hierarchical societies that consider the social make-up of the nearby staff and the points of view or desires for the central station. A generally acknowledged authoritative culture encourages reliable execution of technique over all auxiliaries. In this way, a compelling approach ought to be set up to direct culturally diverse preparing programs at Home Furniture. The culturally diverse preparing arrangement should address the accompanying issues. To begin with, the approach ought to urge the administrators to esteem the cultural ly diverse preparing programs. The top directors at the central command ought to comprehend that preparation remote representatives on the parent country’s (Finland) business culture is a significant methodology. Hence, responsibility and proprietorship ought to be elevated so as to viably execute the preparation methodology. Second, culturally diverse preparing ought to be a collaboration that includes all stakeholders.Advertising Searching for contextual analysis on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Outside specialists, employees’ pioneers, supervisors from auxiliaries and administrators from the central station ought to be engaged with building up the preparation model. Collaboration won't just improve the nature of the preparation, yet will likewise improve its acknowledgment. Third, diverse preparing ought to be respective. This implies the representatives in abroad auxiliaries ought to be prepared on the business culture of the parent nation. The workers from the parent nation, then again, ought to be prepared on the business culture in remote nations where the auxiliaries are found. Fourth, culturally diverse preparing ought to be fused during the time spent representative direction. Newcomers at the central station ought to be prepared on the business societies in abroad auxiliaries. New emp

Monday, July 6, 2020

College Admissions Marketing Annoying or Effective

HomeApplyApplicationsColleges Marketing to High School Students: Annoying or Effective?This page may contain affiliate links.Oct 29, 2019How Colleges Market to Students Has your high school student received one too many emails that look like this one? Dear Josh: Middle State College thinks you would be a great addition to our campus in the fall of 2019! We’ve heard about your excellent high school record and passion for community service. Please come visit us soon! Come hear about our tradition for excellent excellence, listen to our top- notch professors and learn about the special leadership and internship opportunities we have for top students just like you! We think you will love our brand-new state of the art exercise facility, our wired-to-the-max dorms and our award-winning dining halls. Click here for your personalized invitation to see our beautiful and friendly campus in action: https://MidState.edu/beststudentsever We can’t wait to meet you, Sincerely, Oliver Overly Eager II, V.P. of Admissions How College Marketing to High School Students Has Changed Parents of high school students across the U.S. do not need to be told that the college marketing efforts to woo high school students to their campuses are on the rise. Starting as early as sophomore years, high school students receive numerous direct marketing letters, calls, texts, emails, and all sorts of mailers from colleges urging them to visit and apply. In the old, pre-internet days, colleges and universities simply bought names of high-testing students from the College Board and ACT and sent out brochures and catalogues. Skip ahead two decades and colleges are now busily playing demographic catch-up. They’re buying fewer names from the College Board and ACT and instead, frequently turning to the same method the corporate world uses to market its products and services – Big Data Colleges use Big Data to target their marketing efforts, to try to pinpoint students who will likely apply, enroll, and be a good fit on campus. The more selective and sophisticated the college, the more likely it is to hire a specialized company to assist them with their personalized enrollment strategies. Knowing that the students they seek live their lives online, colleges use data-mining to find students. More than 50 colleges and universities including small colleges like Colby and large universities like Syracuse use a software called â€Å"Capture† to track web visitors on college’s web sites with the goal of reaching likely students. Why is the Volume of College Marketing to Students on the Rise? Experts cite these factors to explain the direct marketing uptick: A demographic decrease in the number of high school graduates Fewer students enrolling at smaller colleges and regional universities Difficulty in retaining students who graduate on time for four years An increasing desire to seek high school students of diverse ethnic, racial ,and geographic backgrounds Fewer families who have the financial means to pay for college The importance of finding full-pay families to offset the families with lesser means What’s New in Direct Marketing to High School Students It’s not just emails, letters, or phone calls. Oh, no, that would be far too boring. Colleges have had to get creative to capture a student’s attention. According to the parents in our Paying For College 101 Facebook group, colleges bombard prospective students with all manner of marketing materials including those that are expensive to produce, artfully-designed and colorful: Backpacks Banners Books Cards CD’s Christmas Ornaments Flags Frisbees Magazines Maps Mascot Socks Puzzles Stickers 3-D Postcards Trivia guides Videos How Do Parents Feel About Colleges Marketing to Students? According to a recent survey* we conducted, with responses from 300 parents with high school seniors, 74% of parents felt their students received â€Å"too much college marketing materials.† Only 16.8% of parents thought the materials received were â€Å"just enough.† a href=#img alt= src=https:#47;#47;public.tableau.com#47;static#47;images#47;Am#47;Amountofcollegemarketingmaterialspeoplefeeltheyreceived#47;MarketingForm2#47;1_rss.png style=border: none //a var divElement = document.getElementById('viz1545113741612'); var vizElement = divElement.getElementsByTagName('object')[0]; vizElement.style.width='100%';vizElement.style.height=(divElement.offsetWidth*0.75)+'px'; var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); One midwestern mom, Jane, even wrote a blog postdescribing the start of the â€Å"onslaught† of college marketing materials in her son’s junior year of high school. â€Å"Six letters, all on the same day, all promising to send my son a free book about choosing a college†¦and when he goes online†¦ he’ll learn that why X University is for him†¦ The format was so identical that it was clear that this was a case of these universities hiring a marketing firm and not really paying all too much attention to whether the multiple versions of the same offer erase any hope of the prospective student being impressed by these offers.† As the college marketing offensive continued, Jane noticed the eerily similar messaging in the marketing materials, as if they were all produced by the same Direct Marketing factory: Xavier University offering their exclusive College Scorecard pocket-sized rating card. Rensselaer invites kids to take an online quiz, Major Decision Time. And the University of Denver offers an interactive quiz Know Now: Discover your College Type Today!' Valparaiso University’s â€Å"Showcase your success: get noticed by your top choice school† Texas Christian University’s â€Å"College Comparison Chart† What Do Parents Say About College Marketing? Parents suggest that colleges take the marketing $$$ and put it towards lower tuition. Jane sums it up like this: â€Å"How much money are these universities spending on marketing, while simultaneously insisting that they need to hike tuition year after year?† Parents participating in the Paying For College 101 Facebook Group have the same thought. â€Å"I wish some of the money that goes into slick marketing pieces was put into scholarships!† â€Å"Why not lower the tuition bill instead of sending very expensive marketing pieces?† â€Å"Money talks to usif you offer that, why not lead with it?† Too Much Marketing The consensus is that all this marketing is annoying, oddly-timed, and persistent. Participants of our College Admissions Marketing survey were loudly critical of the sheer volume of the college’s marketing efforts and resented the continuous barrage of materials coming through. â€Å"99% of it went directly into the garbage can† â€Å"Multiple emails per day, three mailings a week, several phone calls†¦Ã¢â‚¬  â€Å"Crazy excessive† â€Å"†¦3 different mailings on the same day from a random school which went directly into the recycle bin.† â€Å"X College sent so many letters†¦They were super annoying, felt formulaic and didn’t help their case at all.† â€Å"152 mailers from 64 schools in 19 states from the time my daughter signed up for the PSAT†¦ Such a waste of money. â€Å"Colleges that overdid it on mailings seemed really desperate.† â€Å"Daughter received a â€Å"Why you should be interested in us† marketing piece after she interviewed on campus.† Marketing piece that arrived after application submitted. Why send first-time marketing pieces in November of senior year? Too late! Points for Creativity Some parents and survey participants (especially those with communications or marketing backgrounds) did call out certain colleges by name for their creative efforts. The University of Chicagos coffee-stained piece listing local coffee shops was a hit. Kenyon had entertaining postcards. Swarthmore’s mailers were humorous and sarcastic. Macalester had catchy brochures. Carleton College used a lot of smart humor in its paper mailings. Lehigh and Notre Dame’s materials were nicely done. Wake Forest had creative email marketing. Sewanee sent useful, informative mailers. What Did Students Think of the Marketing? Most students were equally turned off by overly-frequent college marketing. What were students reactions? Their typical responses were they felt: Turned off. Annoyed. Irritated. It was hard to get off the mailing lists. Spammed. Refused to apply to College X because of persistent mailers. 32.9% of parents/students were most annoyed by emails. A close second at 32.4% were parents/students annoyed by direct mail. Coming in third, 22% annoyed by phone calls. a href=#img alt= src=https:#47;#47;public.tableau.com#47;static#47;images#47;Mo#47;MostAnnoyingTypeofMarketing#47;MarketingForm#47;1_rss.png style=border: none //a var divElement = document.getElementById('viz1545114508476'); var vizElement = divElement.getElementsByTagName('object')[0]; vizElement.style.width='100%';vizElement.style.height=(divElement.offsetWidth*0.75)+'px'; var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); College Direct Marketing Had No Impact on the Majority of Student Decisions – But a Minority of Students Were Influenced a href=#img alt= src=https:#47;#47;public.tableau.com#47;static#47;images#47;Im#47;Impactsofcollegemarketingmaterialsonschoolchoices#47;LevelofNegativity2#47;1_rss.png style=border: none //a var divElement = document.getElementById('viz1545114683713'); var vizElement = divElement.getElementsByTagName('object')[0]; vizElement.style.width='100%';vizElement.style.height=(divElement.offsetWidth*0.75)+'px'; var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); According to the survey results, 66.7% of parents responded that the marketing materials received by their students had â€Å"no impact on where they decided to apply to college.† But some college marketing materials did prove effective in some cases, since 36.4% parents felt the marketing materials received by their students had â€Å"some impact on where they decide to apply to college.† One parent noted that some of the marketing materials alerted her son to colleges he had not heard of. Another said a marketing piece introduced â€Å"my son to a college he had not considered.† Swarthmore wasn’t even on one daughter’s radar, but her mom said she applied in part because of their â€Å"brilliant marketing.† A parent explained that her daughter had never considered Grinnell, but a letter from the college dean convinced her to apply â€Å"Now she’s there.† For all the money spent and paper used, less than 5% of parents felt the college admissions marketing their student had receivedhad a â€Å"big impact on where they decided to apply to colleges.† Not a great ROI for the marketing spend of colleges. Advice From Parents About Colleges Marketing to Students Regardless of how flashy and promotional the marketing campaigns are, parents and students should not automatically fall prey to them. When asked what they would rather see than the bling, most of the parents said this Target your marketing efforts to high school students who might be truly be interested in what your college has to offer – the major, the size of the school, the community. Be truthful. If your campus gets snow eight months of the year, show us those pictures. Pay more attention to the environmental waste of paper; reduce excessive mailings Too frequent messages (3x a day, 4x a week) turn off the prospective students (and their parents). Don’t waste time having your college students call our son or daughter. They dont want to talk on the phone. Don’t send the same or similar email and mailers to everyone. If you can afford direct mail, personalize your efforts. The Future of College Direct Marketing to Students Is College Marketing effective and how might it change? For many students, increased marketing doesn’t result in making better decisions about which college is best for them. â€Å"The question for students is whether this is a school where they’ll reach their promise or is it just a school with flashy marketing,† said Nicole Hurd of College Advising Corps. Admission deans worry that as the pool of potential full-pay families shrinks, colleges may choose to focus their direct marketing efforts on students of families with greater means, leaving lower income high school students with fewer options. Eric Maguire, the VP and Dean of Admission at Franklin and Marshall College in Pennsylvania noted that â€Å"increasing budget pressures will lead some institutions to increase their outreach to wealthier families.† Jeffrey Selingo, a journalist specializing in Higher Ed, wrote in The Atlantic magazine in April 2017 that demographic changes among the college-going population will make colleges think differently about recruiting and evaluating students. Will colleges still want to recruit students who might need extra help to graduate or will colleges modify their approach and accept only fewer, but well-off and high-achieving prospects? Direct marketing by colleges to high school students may evolve, but demographics prove its here to stay. Let the buyer beware.

Tuesday, May 19, 2020

What to Do on a Long Weekend

Not sure what to do on a long weekend coming up? From Labor Day in the fall to Presidents Day in the spring, long weekends are a wonderful break from the craziness of college. Unfortunately, however, they can often slip away quite quickly, somehow leaving you with more to do than before the weekend started and no idea of where your time went. So how can you make the most of your long weekends in college? Aim for the 1-1-1 Plan A basic idea that can make your weekend all you need and more: Spend 1 day on personal stuff, like doing laundry, going to the store, catching up on sleep, and exercising. Spend 1 day doing fun and social stuff, like doing something off campus during the day, hanging out at a Greek house, and attending a campus party. Spend 1 day doing homework. The best part? While doing the fun stuff, you dont have to feel guilty, since youll already have done or scheduled in when to do the not-so-fun stuff. Get off campus You may need to head home to get some TLC. You may want to spend a romantic weekend away with your partner. Or you may just want to take a road trip with some friends to somewhere youve never been before. No matter where or why you go, though, you might be surprised at how much better and more energized you feel when you get back. Start preparing for graduate school tests Do you know youll have to take the GRE? MCAT? LSAT? GMAT? No matter what test you have to take, youll definitely have to study for it. Take the extra time you have over the long weekend to figure out a study plan—and start on it. Volunteer Nothing helps keep things in perspective like volunteering. If youre feeling overwhelmed with your responsibilities in college, consider volunteering one morning of the long weekend. Youll undoubtedly get a new look on things while helping out those who are less fortunate. Kick-start/Refocus on your health Did you plan to live a little healthier this year in school? Have those resolutions fallen by the wayside? Consider using the long weekend as an opportunity to refocus on your health. Catch up on sleep, eat well, exercise, and figure out a few healthy ways to keep the momentum going for the rest of the semester. Organize your college life Does it sound lame? You betcha. Will you be glad you did it? Holy cow, yes. Crank up the music in your room and get to work. Clean up your living space, do your laundry, organize stuff for your classes, get your time management system in order, and overall get your college life in order. True, not many people like cleaning up stuff, but nearly everyone likes clean stuff. Just focus on how much better things will feel (and work! and look!) afterward. Get a head start on your academics In looking at your course syllabi, do you know you are going to be completely slammed at the end of the semester? Consider getting a little ahead of your class projects. True, you may not need or want to finish up your research project, but doing something simple like spending a few hours focusing on a topic means you can spend time later in the semester doing research on that topic instead of aimlessly trying to find one when youre stressed out. Earn some extra cash Most long weekends come with big sales at retail shops. Consider applying for a temporary position or, if you already work in retail, asking for extra hours over the long weekend so that you can have some extra cash in your pocket. Spend time researching your future Eliminate a little stress in your life (cue your parents voices: What are you going to do after graduation? What about this summer? Have you even thought about it yet?) by at least starting to look into what your options might be. You can look at short-term options -- what to do for Spring Break, what to do over the summer —as well as long term options, like graduate school or job opportunities. Get your resume and a cover letter together No matter what youre doing this summer, chances are youll need a resume. Whether youre applying for jobs, looking at internships, considering studying abroad, or getting materials ready for graduate school, your resume (and possibly a cover letter) will be an important part of the process. Put something together as best you can—and then make sure to have someone at the campus career center look it over.

Wednesday, May 6, 2020

Code Of Ethics For An International Organization - 972 Words

Code of Ethics for an International Organization Patten University 09/21/15 I have been selected to be a part of a collaborative team of an international organization for which we have the task of developing global code of ethics that integrate and demonstrate respect for the diverse groups that I do business with, such as the nations of India, the United Arab Emirates and Japan. I would use the World Health Organization (WHO) as on example. Below is a list of code of ethics that will serve as guidelines for this organization: Responsibility to Self 1. Recognize the need to engage in continuing education to broaden knowledge and expertise in the prevention of disease as it relates to various cultures. 2. Show integrity through honesty to self and others in order to build and maintain trusting relationships. 3. Remain optimistic in all situations. Being optimistic will help me in maintaining a positive outlook on every situation whether easy or difficult to manage. 4. Show concern for others. This fosters an environment of caring which will enhance group relations as it relates nations and cultures. Reinforcement strategies: Employee annual competencies and annual performance evaluations. Responsibility to Professional Development 1. Seek educational opportunities that focus on health and wellness in various cultures. This will help me to understand people’s behavior towards disease prevention. 2. Practice within my scope. ThisShow MoreRelatedEthical Management Processes in an International Company1039 Words   |  4 Pagesï » ¿Ethical Management Processes in an International Company Introduction There are five things that can be done by the international business and its managers to ensure that ethical issues are calculated into the organizations business decisions. 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(4) There must be a code of ethics which requires the members of the profession to conduct their affairs at a level which exceeds the mere requirements of the law. †¦ (5) There should be a professional society to monitor the actions of its members and to enforce the code of ethics. (Christensen, 1994). Based on this simplified checklist, nursing meets some, but not all, of the criteria necessary to

Major Conflict in Theogony free essay sample

Major conflicts in the Theogony (Essay) Having read the Theogony, I can briefly say that Hesiod tries to portray the similar connections of three generation of gods; as well as emphasizing the major conflicts between the matriarchal and patriarchal systems. When we look through what has come into existence first, we encounter with Chaos, which indicates the complication of things for a while. After Chaos, the great goddess Gaea, who is the head of the matriarchal system (symbolizing fertility), comes to life. She gives birth to the universe without the help of man, what we call parthenogenesis. This demonstrates her magnificent power as a deity. In the matriarchal system women are considered magical because they are the only creatures that have the ability to give birth. This skill is very crucial for sustaining the cycle of nature. However, later, when the matriarchal system is overthrown   by the patriarchal, we   run into Zeus   who gives birth to Athena from his head   without a mate. The significance of this unusual birth is, now the male has the power to be the creator and the female power is transferred into male wisdom. After Gaea, Tartaros and Eros come to life.Then Gaia and Ouranos ( who used to be her consort) lay together (becomes her lover and husband) and bear the twelve Titans. The last Titan, which she bears, is Kronos. She later bears the Kyklopes, who have one eye in the middle of their foreheads. Zeus uses them against the Titans in the war, which we see later in the poem. From the day they are born (the moment they come out of the womb), Gaea’s children hate their father. This is because Ouranos has hidden them in Gaea’s womb and has not let them return to light. Ouranos has done that because he is afraid that one of his sons may take his place.We see the conflict between the matriarchal and patriarchal here as the sons belong to Gaea, representing the feminine domination. If one of the children overthrows his father then the matriarchal domination will take place and repress the patriarchal, which is not good for the men’s benefits. This event makes Gaea so angry that she looks for a way to take revenge. Cunningly, she provokes her sons and Kronos handles the task. She gives him a sharp-toothed knife and Kronos hacks off his father’s genitals by using it. The reason why Kronos castrates his father is owing to the fact that genitals are the organs which are used by man to produce.They are the symbol of man’s fertility. By slaying them, Kronos leaves his father powerless and   disabled. Then the bloody drops scatters all around and some of them falls into the sea. As they are covered by the sea for a long time, white foam rises from them forming Aphorodite. Aphrodite is formed from sea due to the fact that sea represents the unconcious ( the hidden part / matriarchal’s repression by the patriarchal) as under the sea is relatively dark. The power of the unconcious is very sexual and this is why Aphodite represents ‘sexuality’.After Kronos falls in love with Rhea, she bears him illustrious children, including Zeus. During the birth, when each child moves from the sacred womb, Kronos starts to swallow him/her. He does this in spite of Rhea’s unceasing grief since his purpose is to prevent any other child from subduing his power. It’s considerably ironic because he does the same thing (try to get rid of his own children) what Ouranos (his father) has done to him and his siblings. This again shows the conflict between the matriarchal and patriarchal systems. By swallowing each child, Kronos impedes the intervention of the feminine power.Hilariously, Kronos doesn’t realize that Zeus is taken away by witty Rhea. He thinks that he has swallowed him. In fact he has tricked by Rhea and has swallowed a stone instead given by her. Eventually he is defeated by his own destiny. When Zeus gets his thunder and lightning power from his uncles, he becomes the mighty sky god of the universe. Nevertheless, some people like Prometheus are not content with that. He tries to steal Zeus’s power and tricks him. Getting aware of what’s going on, Zeus punishes him and puts him into chains. Unfortunately, he doesn’t get a lesson out of that.One more time, he tries to deceive Zeus. This is the last drop, which drives Zeus crazy. As a result, Zeus gives women as a punishment for men. It’s another specific example to the conflict. Women are considered very malice individuals as they are the rivals of the male domination and the punishment is seemed very harsh by the mankind. Later a struggle takes place between the Titans ( the old generation, coming from the matriarchal) and the Olympian gods ( the new generation coming from the patriarchal). This struggle signifies that the older generation tries to get power from the new.More explicitly, the matriarchal which has been supressed by the patriarchal, tries to find a way to come into the surface and be the authority again. However, at the end the Titans are defeated and they go to the Underworld. This shows that the matriarchal system is not as powerful as it used to be. Nonetheless, Gaea doesn’t give up by the defeat and bear Typhoeus who is a snake with a hundred hands and he challanges Zeus. Being a snake, he represents the consort of the female. He is a threat to the patriarchal system. After a difficult fight, Zeus overcomes him and becomes victorious.With this the patriarchal system proves that it has the complete power to control the cosmos. The matriarchal is overwhelmed totally. Then Zeus sleeps with Demeter and they together bear the beautiful Persephone, who is abducted by Aidoneus to the Underworld. When she is abducted, Demeter is in terrible pain and grief. However Zeus arranges Persephone’s marriage with Aidoneus without paying attention to what Demeter thinks. Persephone’s story is another example to the conflict. The patriarchal system wears down the matriarchal by taking what is important to them, by causing tremendous pain.Last of all, Zeus marries with Hera who is associated with the Great Goddess. When Hera marries Zeus, she becomes less important because she subordinates him. It’s also because Zeus has used to be her consort when the cosmos has used to be ruled by the matriarchal system. Although Zeus betrays Hera all the time with other females, Hera remains sexually loyal to him. Zeus takes all these women because he is the father of all gods and everything. He subordinates the power of women and they become inferior to him. Hera becomes very jealous as Zeus continues to cheat on her.Due to her anger, she bears Hephaistos without the help of Zeus. However, Hephaistos is not glorious in some ways becuase he is crippled from his leg. This shows that women’s (the matriarchal) power is not enough to bear children soundly anymore. Her power has been diminished   by the men. Seeing Hera challenging him, Zeus wants to take revenge. He makes love with Alkmene and she bears him Herakles. The reason why he gives the name Herakles to him is because it includes the word Hera in it, which makes Hera spiteful. Even in the name occasion, we observe the clash.I’ve tried to emphasize how the patriarchal gains power and becomes the leader of the universe. As you see, there are many examples of the conflict, which is scattered in every level of the cosmos. The matriarchal tries many ways to hinder it, yet all its efforts are in vain. If we look at it from another perspective, it’s also because men takes over most of the hard jobs which requires tremendous energy such as fighting, hunting, trading and women comes after him (secondly in rank) mostly engaging with growing up children and doing housework. This changes the balances of the world and the patriarchal stands out instead of the matriarchal.

Tuesday, April 21, 2020

Night Sun and Figurative Language free essay sample

Night Calls Sometimes animals are replaced by humans to connect with the reader. In the Story Night Calls by Lisa Fugard, at first her story was about two Japanese birds but in the end she replaced the bird with a human character. Lisa Fugard creates a somber mood in Night Calls through imagery, fgurative language, and the creation of mood. With the somber mood it made the story very interesting to read. Fugard used imagery a lot in the story to help the readers understand what was oing on, so they could picture it in their head. Imagery in this story was very descriptive using adjectives and other things. For example: a large gray bird, with ugly hooked feet a long slithery neck that gave me nightmares a rod crest (Fugard 569). The bird seems very royal even though its tall and large. This image contributed to the mood by making it kind of sad with a sense of decay. We will write a custom essay sample on Night: Sun and Figurative Language or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The way that fgurative language was used in the story was that they were similes. Most of the figurative language used the word like to compare two things. Slablike, they seemed to hang off his arms like two chunks of meat sun like a fat brown snake (Fugard 566). The figurative language was very vivid. You can almost feel the warmth of the sun. The mood of the story was mostly sad and depressing. There was a lot that contributed to the mood but this single line contributed a lot. Shabby state of the ompound roads rutted and washed out many places-map of sanctuary had been knocked off post